Competa Writers Compressed Content – 3 Ways To Win At Content Marketing When Everyone’s At It

Posted on Posted in Hints and Tips

mortar-1170665_640Welcome to the first in a series of Competa Writers Compressed Content blogs. The idea of these posts is to give you a wealth of information, but compressed into a bite-sized format. This way you don’t have to wade through a whole heap of content to find the answers you need. Simple!

This first one is all about how to succeed in content marketing when everyone is doing it. So here goes….

As businesses understand the importance of content creation, more and more content is being produced. So much so that the blogosphere is now a pretty crowded place.

So in a world where everyone has something to say, how do you make sure that your voice shouts the loudest?megaphone-1019915_640

Here are 3 actions that you can take to do exactly that…

Excellence

You don’t have to re-invent the wheel with your online content. Instead make yours better than everyone else’s. Make it more polished, come from a different angle, do whatever you like, but take it to the next level.

Up-scaling

If you want to make sure that your content is the one that everyone reads then you need to ramp up your blogging efforts. Instead of once or twice a month, try once or twice a week, or more. Top tip… Combine shorter bite-sized posts like this one with lengthier more detailed posts when time is tight. Up-scale your content and be that ‘go to’ person in your industry.

Differentiating

Finally if your industry is crowded with content, think outside of the box and find a different angle or niche, and corner that instead. Remember it’s far better and far easier to be a big fish in a small pond.

That’s it! If you follow these methods you can make a success of your content writing and marketing efforts, whatever industry you’re in.

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